The page a visitor arrives at when clicking through to a site, typically from a paid advertisement. Similar to a doorway page, but a legitimate marketing function — it is used for counting and tracking arrivals and determining the effectiveness of a marketing campaign.

The Future of WordPress: Trends and Technologies to Watch
WordPress, the ubiquitous content management system (CMS) powering over 43% of all websites, is far from stagnant. While its core principles of user-friendliness and extensibility