Organic SEO Versus PPC Advertising

Organic SEO has become the way to get a site to rank high in search. In fact, recent changes to both Google and Bing’s webmaster guidelines confirm this. Search engine metrics are dense. Although search engines publish their preferred methods of search optimization, not whole lot is actually known about their logistical inner workings. What […]

SEO Dictionary: What is a Reciprocal Link?

A situation where two sites link to and from each other, though not necessarily to the pages that contain these links, usually the result of an agreement between the sites. Reciprocal Link –From Wikipedia Reciprocal link– A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic. For […]