The Google trusted store credential or Google trusted store badge is a way to tell your customers that your business meets certain performance requirements. And becoming a Google trusted store is something that ecommerce sites can benefit from. In fact, conversion rates increase 9.6 percent and increases order sizes up to 6.3 percent. Those are sizable numbers and by becoming a Google trusted store means being able to realize at least a portion or all of those increases.
Just as the Better Business Bureau logo, Verisign, and Triple A logo tell customers a business is trustworthy, so too will becoming a Google trusted store participant and installing the Google trusted store badge on your site. There’s no cost to join, but there are certain requirements your business must meet.
Google Trusted Store Requirements
Not surprisingly, the search engine giant doesn’t want just anyone to copy and paste the Google trusted store badge. That has to be earned. Sites which want to be a Google trusted store have to meet the following minimum requirements:
Shipping Metrics
Ecommerce sites depend on orders being shipped on-time and being fulfilled according to the customer’s requirements. And Google wants that to always be the case.
- Correct/on-target shipping estimates. Google requires a business being part of Google trusted store network to have a high percentage of on-time shipping. The partner business must ship orders within the time frame stated during the point of sale.
- Fast/expedited shipping. Google trusted store merchants must ship their merchandise quickly. And the quicker the products get to the customer, the better. Google wants merchants to maintain a low average number of days of shipping.
Service Metrics
Customer service is another criteria in becoming a Google trusted store. Here again, merchants will have to do more than provide quick shipping. Google trusted store sites will likewise have to effectively deal with customer complaints.
- A high percentage of customer complaint resolutions. Google wants merchants to resolve as many complaints as possible
- Quick response to customer complaints. If a customer has a complaint about a Google trusted store, it must be dealt with immediately.
- Low percentage of customer complaints. Of course every ecommerce store and not just Google trusted stores want their customers to be satisfied.
Google Trusted Store Badge Installation
If your site meets the above Google trusted store requirements, then you can become part of the network. Here’s how you can become a Google trusted store step-by-step:
- Visit the Google trusted store sign-up microsite.
- Carefully fill out the application, inputting your business information, sign the program agreements, and opt-in for data feeds.
- Read the eligibility requirements thoroughly.
- Allow the code to be generated, then copy and paste the Google trusted store code onto your site. You can put the Google trusted store badge on any page you choose and it can be more than one page.
Now your customers will have an opportunity to get a report card from your site’s Google trusted store badge. And if you’re thinking about spoofing the badge, you should know that there’s a security build-in verification system.
If you are interested in becoming a Google trusted store, then contact us and we’ll set it up. You can also take advantage of our free consultation offer and learn about ways to improve your site’s conversion rates.
