E-mail marketing may sound difficult or daunting at first. If you really put the time and effort into learning how to market your business, you will soon realize the importance of e-mail marketing.
Never send out unsolicited marketing emails. Messages sent to recipients who did not request them are at risk of being marked as spam. This hurts your reputation, but even worse, your IP may be blocked by some ISPs.
Personalize your emails wherever possible. Just like other kinds of marketing, a customer will more likely do business with you if you are personal with them. For example, if you are aware of the reasons for them signing up with your emails, add that reason in an email to them.
If you wish to start marketing with email, make sure you have the permission of your recipients to send them messages. If you do not, people will complain of spam and you may lose customers.
Test your subject line using two variations for the same email. Choose an email and split the mailing list in half, sending each half an email with a different subject line. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
It’s a great idea that you require people to double opt in if they’re wanting to receive emails from you. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.
The more choices and options you provide to your customers will help to generate an effective e-mail marketing campaign. Let your subscribers decide on the the number of messages they receive, how often they get them and what information they want to disclose. The more choices customers have, the more they will see the business relationship as equal and mutually beneficial.
Having a easy-to-see link to unsubscribe is a good idea. Don’t fail to include one or bury it so that it is not readily apparent. Ideally, your users should feel like they have control over the messages that they receive, and they should never feel forced into receiving them.
As time passes, smartphones will become the medium that your subscribers use to read your emails. These devices lack the resolution of high end computers, so word count and careful use of graphics becomes very important. Learn about the constraints, and test your emails on phone screens.
As you can see from the advice above, there are many ways you can use marketing with email to benefit your business. Use what you’ve just learned and watch your business grow.
