Google instant is basically the new feature that Google enabled that allows searches as you type. If you have been living under a rock and have not used Google in the past few weeks then you may not have noticed the change to Googles search engine.
How it works:
Basically, when you go to Google.com and start typing in keywords or keyword phrases, Google Instant, well instantly begins to display results after you type the first word. So if you are looking for “Tampa Movie Theater” then after you type the word, “Tampa” you will instantly see results for everything “Tampa” then when you get to “Movie” you will see results for “Tampa Movie” and so on….
There is hope:
Google does allow you turn off the “Instant” part of the search. Turning off Google Instant is pretty straight forward, you will want to visit your preferences after performing a search and then looking for the option to disable Google Instant.
What does this mean for website owners?
If you think about it, this could be devastating for SEO experts. Now instead of trying to rank high for keywords and keyword phrases, you pretty much need to rank high for everything. This is definitely going to change the way the Google displays and analyzes its search results. Some experts are stating that Google instant has killed search engine optimization by enabling this feature.
No two people will see the same web. This is what it means now that Google Instant has been implemented. There was a time when a single search would do the trick, and everyone pretty much saw the same results. This is what made SEO work. Now with this, everyone is going to have to start tweaking results in real time.
Have no fear, XTELWEB is here!
This is where the true SEO companies are going to shine. Instead of playing keyword and keyword phrase tricks like most SEO companies do, XTELWEB knows what it means to have fresh, relevant content embedded into its clients website design. All of the websites we develop are SEO optimized and create a solid foundation to which you can build more and more SEO and social network marketing strategies onto. Consider our website design the first building block in many that is required to make your website relevant to search engines. Its only a matter of time before Yahoo! and Microsoft Bing adapt these instant search technologies and change the face of search engine optimization forever.
If you think about it, this is actually good news for Google. Now website owners will not be able to rely on keyword tricks plaguing the internet, and for a brief time, until those same owners realize that what they need is relevant content, they will go to pay-per-click campaigns. Which company do you think they will choose? Google Adwords?
