XTELWEB takes a holistic approach to performing search engine optimization (SEO) services for its clients. We do not focus on a single aspect of SEO. Rather, our method involves employing several methodologies in areas we continually find important in getting every site top rankings. That’s why we’ve developed a unique approach to how we provide SEO to our clients.
Help! My website ranking dropped because of the Google SERP update!
The term SEO doesn’t really encompass all that we do here at XTELWEB. A more accurate representation would be Inbound Marketing, meaning we do what it takes to bring relevant visitors to your website and then turn those visitors into conversions. Since the Panda update, and all subsequent updates
Main SEO Factors of focus on when performing SEO for clients:
- Inbound Links (Quality, Quantity & Diversity)
- Inbound Link Anchor Text
- Site Authority
- HTML Page Titles (Meta Keyword & Description Tags)
- Content Writing
- SEO Never Ends
- Site Speed
- Utilizing Geo Targeted Keywords and/or Phrases
How our SEO Approach is different:
Did you know? Every single page on your site is analyzed separately by search engines.
Inbound Links: Focusing on Diversity, Quality and Quantity of inbound links is very important. in fact, its the most important because it indicates a page’s quality, popularity or status on the web. Website owners have little control over inbound links from other web pages. As an SEO Company, XTELWEB will strategize on how we can deep link your websites content all while creating link diversity all over the Internet.
Did you know? Anchor linking to your site plays an important role in how search engines rank your website?
Link Anchor Text: Anchor text is the text that is clickable when a web site links to another web site. As an SEO Professional, we realize the importance of anchor text which is why we use only relevant, high traffic keywords when building links. It’s important to focus on anchor text that contains a page’s targeted keywords in order to boost a page’s rank.
Did you know? Site authority means, “How important search engines think your page is”
Site Authority: An often overlooked aspect of SEO is site authority. It’s a calculated process in which our team of SEO professionals looks for relevant web sites with high site authority and then create unique content with the correct mixture of inbound links and keyword-rich anchor text to drive traffic to your website. There are several sitewide factors that measure a domain’s overall level of authority on a topic. Let us worry about how site authority can help your website rank higher in search engines!
Did you know? Each page on your site should have a uniquely written HTML title?
HTML Page Titles: Don’t let Google and other search engines write your sites page titles. Search engines normally use the first few words of the first paragraph of content on a page to generate a page title. That’s not what you want. HTML Page titles are currently, and always will be, an important ranking factor when it comes to SEO. An HTML Page Title needs to be unique, relative to the Meta Tag Keywords, Meta Tag Description and the content written on each page within your site. We’ll take care of the keyword research, content analysis and other factors that go into writing HTML page titles that rank high in search engines.
Did you know? Keyword Density is an outdated concept.
SEO Content: In order to rank well for keywords relevant to your business, your content needs to contain them. This is where SEO Copywriting comes into play. As practicing SEO professionals, we know the ins and outs of writing excellent content, not for search engines, but for the people reading the content. The content written for your website is just as important as the design of your website. You don’t want the content on your site to look like it’s been written by a robot.
Did you know? SEO is never ending and there are always improvements you can make to your strategy to improve it.
Fresh Content: One of the hardest parts of SEO and trying to do it yourself is that it needs to be done regularly. As a business owner there is no time to focus on SEO. Search engines have methods of determining when content was written. Google finds and displays the freshest content on the web. You need to keep content on your website fresh.
Did you know? Site performance is a factor in Google’s ranking algorithm?
Site Speed: Google and other search engines use site speed as a factor in their page ranking algorithm. The amount of time a website takes to load should be around 5 seconds. There are plenty of site speed testing tools to check this number. As part of your SEO strategy, XTELWEB will focus on ensuring your code is fully optimized, all images are tagged correctly and anything unnecessary on your site is removed.
Did you know? Top ranking several low traffic, location based keyword(s) is just as good as ranking one high traffic keyword(s).
Geo Targeted Keywords & Keyword Phrases: Your business has customers living in more than one area. Its important to make sure that when someone types in a keyword phrase with a geographic location that your company shows up first in the search engine. We utilize important SEO factors to ensure that your company will rank higher than your competitors in search engines for geo targeted keywords.
Did you know? The SEO services listed below are considered a violation of Google’s Webmaster Guidelines (yet other SEO companies still offer them!)
- Participating in “Link Schemes” – A link scheme is any type of links of low quality from a site that has little or no relevancies to the page it’s linking to and/or contains large amounts of links to other sites that are not relevant.
- Using unauthorized programs to submit pages or check rankings.
- Hidden Text and Hidden Links
- Cloaking or Sneaky redirects
- Keyword Spamming / Using irrelevant keywords on pages to manipulate search results.
