Do I really need a robots.txt file?

Website Designers/Search Engine Marketers are asking the question, “Do I really need a robots.txt file?”  The simple answer is yes. And this is why. Robots.txt will improves your search engine positioning and it also provides robots with information about which directories, or folders, and files that you do not want search engine robots to index. […]

The Two Sides of SEO: Design and Copywriting

SEO is not a one-size fits all methodology. It’s also not one-dimensional. To truly grasp what SEO is, it must be broken down into two fundamental elements. Those elements are design and copywriting. While one can exist without the other, it will be largely resigned to a vacuum effect. Just writing and publishing original content […]

What is GoogleBot? Website Crawling?

A Website crawler is a  program that browses the Internet in a methodical, automatic manner or in an orderly fashion. Other terms for Website crawlers are automatic indexers, worms, bots, and ants or web robot or spiders. Web crawling is often referred to as spidering. Search engines, and also other sites, use this method to […]

What is Google Webmaster Tools?

Google Webmaster Tools is a free service that Google created for webmasters/designers/etc.  This tool is great because it allows you to view and submit a variety of information related to your website. Google Webmaster Tools also has….well tools! You can check the status of your website and use the information provided to optimize your website […]