Building an Effective Landing Page
A landing page, or lead capture page, is supposed to do one thing and one thing only–convincingly compel visitors to engage in a specific behavior. The problem with most landing pages is they attempt to be all things to all people. In other words, predict all the possible scenarios and have an “answer” for each […]
SEO Dictionary: What is a Landing Page?
The page a visitor arrives at when clicking through to a site, typically from a paid advertisement. Similar to a doorway page, but a legitimate marketing function — it is used for counting and tracking arrivals and determining the effectiveness of a marketing campaign.
