Writing for search engines

How to write for search engines: Here are a few tips on how to write for search engines, while still making the text human readable. Writing for search engines is a careful process of inserting keywords into content while still keeping the human entertained. Let’s face it, not to long ago learned from IBM’s Watson […]

What does Contextual Link Inventory mean?

Contextual Link Inventory or CLI is text-link advertising that is displayed based on the relevance of surrounding content. Contextual Link Inventory is mostly done on websites (via networks like Google Adsense) and via search engine results pages (SERPS). The ad server checks the content of pages or search queries (on SERPS) to find matching ads. […]

SEO Industry: the Game is Always Changing

The SEO Industry is definitely always changing.  The basic principles of search engine optimization remain the same.  Here are some of the SEO Tactics you should try to focus on in order to stay strong in the search engine results page. One thing you should keep in mind is that SEO is a game.  SEO […]

Back to the Basics of SEO (Part 1 of 3)

1. Choosing Keywords One of the first steps of any SEO campaign is choosing the keywords you want for your target audience.  In other words, discovering the search terms or words that potential customers are using to find products or services like yours, and then build your Web content around those words.  What complicates this […]

What is a SEO Search Engine Results Page (SERP)?

A search engine results page (SERP), is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP […]

SEO optimized HTML – What sets us apart?

SEO is an acronym for search engine optimization.  Hiring an SEO company can be a huge decision that can make your website climb to the top of the search engine results page.  People are searching for all types of things on the Internet.  Some of the sites that they use to search for other websites […]

SEO Is Not Just For Techies–You Need It Too!

The best way to make your website successful is to have an SEO strategy written out. It should be easy for potential customers to find you. This why it is so important that your website is ranked as high as possible. This will help your business become successful. There are lots of ways to improve […]

The Importance of LSI Keywords

The Importance of LSI Keywords

Search engine algorithms are extraordinarily complicated. What’s more, no one outside of Google, Bing or Yahoo! really knows how they work. What outsiders do know is picked-up through cryptic press releases, scattered corporate blog posts, outright gossip and industry buzz. With pieces of puzzles put together, there are some definite known elements about search engine […]

Back to the Basics of SEO (Part 2 of 3)

Placing Keywords Strategically As promised here is part 2 of 3 for Back to the Basics of SEO Placing Keywords Strategically: One you have determined the best keywords to use, you need to place them strategically on your website, mainly in two places. In the code: It is the search engines, like Google-Bing-Yahoo!-, that will […]

Back to the Basics of SEO (Part 3 of 3)

Building a Better Website Here is the third and final part of the Back to the Basics of SEO (search engine optimization).  This is one of the most important parts of search engine optimization.  A properly designed website can be a great asset to any online marketing strategy and can lay the proper foundation for […]