Off page SEO is the practice of using what are known as “Web 2.0 properties” to build a conglomerate of links back to a specific site or page within a site. These properties are carefully chosen on a case by case basis to render the greatest off page SEO results. Keyword analysis and context are especially important for a successful off page SEO campaign. Also, SEO off page is impacted positively or negatively by timing. Too much too quickly can cause search engine penalization or outright being dropped from search indexes.
What is Off Page SEO?
For those discovering search engine optimization, there are two distinct types of optimization: on page or on site and off page or off site. The former are elements which are performed within a website’s code and its visible content, including images, audio and video. The latter or off page SEO, deals with elements outside a target or “money” site. Only after the on page SEO is complete, can the off page SEO campaign start to up search rankings. And following a basic off page SEO checklist helps.
WARNING: The following off page SEO tutorial requires specific knowledge of search engine algorithms. Misusing any of these techniques can cause your site to be penalized or dropped from search indexes for web spamming.
Off Page SEO Checklist
There are several resources across the world wide web on which to build links for effective off page SEO. These properties are plentiful, so choosing the right ones is critical.
- Guest Blogging: guest blogging is the practice of creating unique content, informative posts and offering them to sites with high page rank authority. Inbound links are included and reciprocal linking is common in using this off page SEO.
- Social Media Profiles: social media platforms are index by search engines. Therefore, using these platforms to create backlinks has become common practice. But self-serving ubiquity must be considered seriously when using social platforms in off page SEO.
- Forum Posting: forums are interactive Internet platforms which allow registered users to ask questions, offer answers and explore ideas. These are viable link building tools but only of good use when strictly complying with the forum’s posting guidelines.
- Search Engine Submission: submitting a site’s URL or Uniform Resource Locator directly to search engines for indexing is another off page SEO resource. But submission can take 3 to 6 months or more to complete.
- Directory Submission: like search engine submission, it takes months for new site submissions to be completed. These directories are voluminous and numerous so not all are worth the time and effort.
- Social Bookmarking: like social media platforms, social bookmarking sites can be a useful off page SEO resource. However, these sites are often spammed by new users unfamiliar with how to use them and users can be suspended or dropped as a result.
- Link Exchanging: also known as “Thematic Link Exchange“, exchanging links is another way to create inbound links. However, black hat SEO practices commonly use this reciprocity.
If your site needs to up its search rank through off page SEO optimization, then contact us for a free, expert consultation. We can further educate you about off page SEO and discuss the many different options available.
