Link building, if done correctly! is a fundamental and powerful search engine optimization methodology used by scores of reputable and successful SEO teams. The practice is even fully authorized and even promoted by the two largest search engines, Google and Bing, as a white hat strategy which will greatly help a site gain higher organic search results.
An effective tool for webmasters, building inbound links to a target site helps to generate more and more traffic from diverse sources. The more visitors a site captures vis-a-vis backlinks, the more authority it gains with search engines. Because the measurements of search algorithms reward links to a site as a “vote”, as more one-way links are created and clicked-through, the greater a website’s ranking.
SEO firms across the country and the world over know this fact and offer several types of link building packages–each designed to produce a specific result. For instance, one type of link building campaign may target localized search, while other may target a niche category.
What is Link Building?
Creating links is a mainstay of search engine optimization because it’s how those engines find and score websites. Although the Internet has undergone substantial changes, there are certain fundamentals which have remained the same since its public debut.
In the early 1990’s, search engines crawled Web 1.0, finding new sites coming online through links placed on existing cyber properties. This continued through Web 2.0 and will be the case as the semantic web or Web 3.0 develops.
As a very important part of the search marketing mix, Link Building is both a cornerstone of SEO and a more than ever dynamic and changing field with a very high demand, and small amount of seasoned professionals. —Search Engine Journal
Search engines work through a series of algorithmic signals. The process of finding, including and ranking a new website is very complex. Google claims to have over 200 data measurements that determine where a site will be index according to category and how it will rank among similar or competition sites. A big part of that determination is how many links from other sites point to that new web property.
This is why a proper link building strategy and a company that understands link building is an absolute necessity. The more quality inbound links a site commands across the world wide web, the more authority it is assigned by the search engines. And the more authority a site acquires, the higher its organic placement in search queries.
Therefore, if you want your site to be profitable, it must have a quality link building strategy or service. Only by getting these cyber votes can your site truly succeed and increase your business’ visibility, escalate its sales and get in front of more consumers more often 24 hours a day, 7 days a week.
Link Building Strategies
There are a number of strategies to building links ubiquitously across the Internet. There are software programs which facilitate natural link building that promote a target site both in search and on social platforms.
We incorporate a number of methodologies, giving our clients access to a variety of link building services which effectively elevate sites in organic search query returns. Site owners who use our link building service find they receive far more traffic and increase their conversion rates substantially:
- Diversification of links. We know it is crucial to diversify inbounds links. We cut a wide swath and do not put all our eggs in one basket. In other words, we distribute backlinks through a wide variety of web properties in order to get more link juice, hence increased search ranking.
- Social strategics incorporation. We provide the best link building service because we recognize the power and ubiquity of online social networks. When a site get’s shared, followed, liked, promoted, pinned, tweeted, and +1s, it gains momentum across social media. That in turn drives traffic to the target site on an increasingly larger scale.
- White hat practices every time. Google and Bing are notorious for penalizing websites which engage in black hat SEO. Even gray hat SEO practices can cause a site to be penalized. That’s why we don’t cross the line at any time. Our link building strategies and methods are well-within search engine guidelines.
If you want to seriously increase your site’s performance in search, then contact us. We’ll devise a link building plan specifically tailored to your business that gets real, measurable results.
