The Internet is built around one primary function: information. When a user logs onto the Internet, she is attempting to find information about a particular item. That item can be tangible or intangible. It can be instructions on how to write a novel or a portal to purchase movie tickets.
But exactly how does she find the site which describes novel writing or the movie ticket broker?
She types a phrase into a search engine. The search engine returns results most applicable to the words in the search box. And links appear in order of most relevant to least relevant. The user can then pick and choose based on the text accompanying those links.
Links, of course, are the bridge from the search engine result to the blog or website that describes novel writing or sells movie tickets. The more Internet users that visit the blog about novels or the website which sells movie tickets, the higher its ranking.
So how does a small business get in on the action?
Having a website with well written tags (descriptions) and that is SEO or search engine optimized. But to really get the site up the ranking ladder, it must build backlinks.
What are Backlinks?
How do Backlinks Benefit a Site?
Websites and blogs benefit from backlinks in four primary ways. And the more backlinks created for a site or blog, the more it climbs the search engine indexing ladder.
- Direct traffic. Backlinks are a kind of end-around search engines because they take a user directly to a site or blog. When a user clicks on a backlink, that increases traffic. The more traffic, the more visible the site becomes.
- Juice. Backlinks can also be described as a vote. Each time a user clicks a backlink, the user has essentially voted-up the site on which they land.
- Tell-tale. Search engines are informed about a page’s contents when anchor text appears. Anchor text is simply a hyperlink inserted in the body of a blog post or website text.
- Endorsements. When bigger websites or blogs publish a backlink to another site or blog, it is a huge endorsement. For instance, if the Wall Street Journal or New York Times publishes an article with a backlink to another site, the paper is telling its readers “check this out”. And when such a reputable source makes a recommendation, users automatically trust it.
How to build backlinks is another story. It is part science, part art. Fortunately, there are experts ready to lend a helping hand. Getting your backlink campaign going is as simple as contacting XTELWEB at 866-396-1181.
