So you are probably wondering or at least have thought about this once before. What is the best way to promote a website? Should I stick with search engine optimization, or go with a pay per click campaign such as Google Adwords?
This is a very serious question when it comes to online marketing, and the marketing of your website. There are many different techniques used for SEO and PPC and ultimately you will be faced with the decision of where to spend your money. Almost 80% of internet traffic comes from search engines. Usually a company will hire a search engine optimization company such as XTELWEB.com to assist them in getting a piece of this traffic. Let’s face it, we all can agree on one thing, more traffic equals more revenue. What good is having a website that nobody can see?
Getting traffic to your website can happen in a variety of ways. The two most common methods is natural, or organic rankings in the search engine results page, or by utilizing a pay per click campaign. With SEO, the content on your website is related to the type of business your company performs. Let’s say your company sells a product or offers a service, well if your website was designed correctly, with SEO in mind, then you will rank pretty high on the search engines right off the bat. What happens when your web developer does not design your website with SEO in mind? That’s when it’s time to call XTELWEB.com. We always produce our clients website with the latest in search engine optimization techniques and our clients websites usually end up on the first page of Google, Yahoo! or Bing within the first month of the live launch.
If your company already has a website and you just are not ranking in the search engines, then that is a problem. Most people will opt-in for going for a pay per click campaign because they feel that this is the easiest and cheapest method of driving traffic to their website. Well, we are here to tell you that there is a BETTER WAY! Just contact XTELWEB.com and we will perform an SEO Analysis of your website so that we can begin reconstructing your site for search engine optimization. This is a fairly simple process that can be done in one to two days. XTELWEB will research your competitors websites, allowing us to target in on your audience and start moving your website up in the search engine results page. XTELWEB also researches keywords based on your company, products you sell or services you provide. By researching keywords that are used to find similar sites to yours we are taking SEO to a higher level by targeting the keyword and keyword phrases that are actually being typed by web surfers to find your website. We don’t just choose random keywords and place them in their respected meta tags, we research each and everyone to make sure you get the best results possible.
A pay per click campaign can be used alongside a good search engine optimization strategy. By utilizing both PPC and SEO you can further maximize your results driving even more traffic to your site. PPC is not for every type of company, however. Setting up PPC for your business, products or services can be a difficult task in itself. That is why XTELWEB provides PPC Campaign services so that we can manage your PPC so that every penny you spend is well worth it. Using the wrong keywords, or targeting the wrong type of customers can end up costing you money. Remember, the strategy of a PPC is not to see how many people click your advertisements, but how many people click your advertisements AND buy something from your business or sign up for your services! A pay per click campaign is exactly what the name implies, therefore if people are clicking you are paying. You don’t want to pay for people to click your ads that are not going to use the services or products your business supplies are you? That is why you need to call XTELWEB.com so that we can either initiate a pay per click campaign or optimize the pay per click campaign you are currently using. A lot of our customers are very surprised to see how quickly their website gains genuine traffic and how more frequently their phone is ringing or their email boxes are filling up after we optimize their PPC. PPC advertising can be expensive, but you can get a better return on your investment by hiring XTELWEB.com to manage your PPC campaign today.
Organic search engine optimization does not have to take a lot of time and effort. Even though a PPC campaign can be up and running in minutes, it doesn’t matter if your website is not optimized for SEO. What we mean by this is: The fact that your company website is relevant to the type of people are you are trying to market to. Is the wording of your products or services on the same level as the customers you are trying to attract? What about the design and layout of your website, is it easy to navigate? Are the colors of your web design appealing to the niche market you are targeting? These are all questions that XTELWEB can help your business understand. We are here to help you with search engine optimization and pay per click advertising. Let XTELWEB manage all aspects of your website design and online marketing, it’s what we do! Call us today at 727-359-5150 and mention this blog article to receive Fifty-Percent off your first order.
