First of all, analyst firm Access Markets International did research and the results they found were that 70% of small and medium businesses use social media sites such as Facebook, Twitter and LinkedIn regularly to promote their company. But simply posting what you and your co-workers ate at lunch isn’t going to attract people to your website. Companies are tactically using social media websites to increase their web presence to potential clients.
Here are a few reasons you should consider using social websites like Twitter, Facebook or LinkedIn.
Niche Marketing – Social media allows you to get very exact categories of customers based on personal preferences and similar interests. Using social media as a tool will allow you to create social media strategies based on reaching their interests or even create unique social profiles to target these niche audiences.
Integrated Social Media Results in Search Engines: Google and Microsoft Bing are steadily increasing their indexing of social media posts and activity, using this to your advantage will get you higher rankings in your search engine optimization.
Increased Search Engine Ranking: Twitter, Facebook and LinkedIn profiles and activity are ranking highly with major search engines like Google, Microsoft Bing and Yahoo! If you use your company’s brand names and services in the right key phrases, this in turn will also boost your search engine optimization by allowing you higher rankings in your search engine results page (SERP)
Links for SEO: Not all social media bookmarking sites use DOFOLLOW tags which limits the outbound link value that posts you made on their sites. Sites like Slashdot, Digg, Furl, Mixx and FriendFeed still use the DOFOLLOW tags. If your content is interesting and unique in a way that people reading your content re-tweet or repost that same content however, you will then see the benefits from those social media sites.
Generating site traffic: Updating your Twitter, Facebook and LinkedIn profiles regularly with links to your site, products, blog posts, etc.. will help to create additional traffic to your site. I can’t tell you how successful this really is. Using a service like TinyURL.com to post updates on my Twitter account to my blog, I regularly see in my Google Analytics account TinyURLs as being one of my main “referring links”
Ability to find new customers: Having a company profile on Twitter, Facebook or LinkedIn is a great opportunity for you to keep potential or existing clients updated on products, services, sales, discounts and activities related to your company. You can also use this to post important news and trends that are happening in your industry.
Finding new customers through friends: Ahh…the reason social networking was created in the first place. To network! This is probably the best reason to have social media marketing for your company. When you post updates and information about your company, it reminds everyone what your company does and if they really do need your product or service.
People are smarter then they look: You need to realize that there is no limit to the social media marketing tool. People are using it for everything now days. The times are changing, from plumbers to landscaping companies, to Fortune 500 companies, everyone can benefit from a good social media tool and marketing strategy.
This is where XTELWEB| Tampa Bay Website Design & SEO Company comes in. We know what it takes to be successful when it comes to social network marketing. Remember, terms like social network marketing, social media tools, etc. are all terms that were born within the last few years when it comes to relation to the internet. A company like XTELWEB understands the ins and outs of social network marketing and can help, so go ahead and contact us now.
